Traction: A Startup Guide to Getting Customers

Traction: A Startup Guide to Getting Customers

Most startups end in failure.  Almost every failed startup has a product. What failed startups don’t have is traction — real customer growth.

This book introduces startup founders and employees to the “Bullseye Framework,” a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.

Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today’s startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

“Many entrepreneurs who build great products simply don’t have a good distribution strategy.” — Mark Andreessen, venture capitalist

Too often, startups spend months (or years) building a product only to struggle with traction once they launch. This struggle has startups trying random tactics – some ads, a blog post or two – in an unstructured way that leads to failure. Traction shows readers how to systematically approach marketing, and covers how successful businesses have grown through each of the following channels:

Viral Marketing
Public Relations (PR)
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Engineering as Marketing
Target Market Blogs
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building

This book draws on interviews we conducted with the following individuals:
Jimmy Wales, Co-founder of Wikipedia
Alexis Ohanian, Co-founder of reddit
Eric Ries, Author of The Lean Startup
Sam Yagan, Co-founder of OkCupid and CEO of Match.com
Jason Cohen, Founder of WP Engine
Chris Fralic, Partner at First Round Capital
Rand Fishkin, Founder of SEOmoz
Noah Kagan, Founder of AppSumo
Jason Kincaid, Blogger at TechCrunch
Alex Pachikov, Co-founder of Evernote
Ryan Holiday, Exec at American Apparel
Andrew Warner, Founder of Mixergy
Garry Tan, Partner at Y Combinator
and many more.

My Super Ratchet SEO Guide

My Super Ratchet SEO Guide

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Chris’s Super Rachet SEO Guide

  • Choose 2 main keywords you are wanting to be known for
  • Make sure those are in your title tage, Meta Description and IMG Alt tages
  • Get analytics on the site
  • Get retargeting pixels from adwords on the site (you never know when you’ll need it)
  • Get webmaster tools on the site
  • Create a Facebook ads website pixel and get that on there too.
  • Claim My Google Business Page
  • Create a parent child top level categories that content will fall into.
  • try hosting media on your site or curating pages which you pull the media from
  • I.E have a videos page where all videos live
  • If you use the video on a blog post then link it to the videos page.
  • Same should go for all media
  • Create social pages like www.fakeurl.com/facebook
  • You can use this page to talk about why people should follow on facebook
  • Then back on facebook you will link to this page instead of homepage in about section
  • should do this for all active social sites especially G+
  • Claim any and all citation sites if applicable.
  • Make sure to use the same spelling, phone, address and website.
  • It helps to share posts from site directly to social platforms too. vs tools.
  • Make sure all posts and pages have unique tite tags, meta descriptions, H1
  • I like using this to help me http://www.seorch.eu/html/snippet-optimization-tool.html

Here are some of the tools I use a lot:

SEORCH

MOZBAR

WEBRANK SEO

Open Site Explorer

Keyword.io

Other tools I use

SemRush

Builtwith.com

http://builtwith.com/www.doug.com

http://builtwith.com/www.buzzfeed.com

^^^ This one is super cool cause it shows what people are using platform and advertising

So SEO Crawls I did of Doug.com

Here is a link to a small web crawl i just did on doug.com using SEORCH

Here is a Full Blown Big Daddy Crawl I just did using SEORCH

Here is a quick scan I did of doug using webrank with top things to work on

http://www.webrankpage.com/analyze/doug.com

Doug.com SEO Report Last updated on October 02, 2014

TOP 5 THINGS TO DO WITH YOUR WEBPAGE

  1. Add keyword rich unique content to webpage.
  2. Add more textual content, which can be indexed.
  3. Add alt attribute to all images.
  4. Use headings for a structured layout.


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V-Moda Crossfade LP2

I can’t believe it’s Friday already. This week has gone by so fast. I think it’s safe to say that the weeks keep going by faster and faster all the time. Almost at a scary rate.

I got my new headphones the other day. The V-Moda Crossfade LP2. Wow talk about some serious ear candy. I had the model before them which were pretty gnarly on the bass side. But the new LP2 have evened out the sound quality and are totally worth the money.

V-MODA Crossfade LP2 Vocal Limited Edition Over-Ear Noise-Isolating Metal Headphone (Matte Black)

Twitter Opens Its Nifty Analytics Dashboard To Everyone

 

 

Screen Shot 2014-08-28 at 5.07.05 AM

Back in July, Twitter launched a really nifty analytics dashboard. A bit like Google Analytics for tweets, it allows you to gauge the performance of each and every tweet you sent. How many people saw it? How many of those actually clicked your links?

There was one catch, though: it was only open to advertisers and verified users.

No longer! Now you too can obsess way too hard over the performance of every tweet you send! Hurray!

News of the change comes from Twitter front end engineer Ian Chan:

Screen Shot 2014-08-28 at 5.09.48 AM

and this page lurking in Twitter’s support base confirms it: the dashboard should now be open to every account that has been open for at least 14 days, isn’t restricted/protected/suspended, and (curiously) that primarily tweets in English, French, Japanese, or Spanish.

 

You can find the newly unlocked analytics dashboard right here.

 

Source: Techrunch